Purpose of this page

Advice needed on the appropriate pathway to obtain FEI approval for the Bespoke Gem Arena Brooch both as an element of rider attire and, in a matching piece, fitted to the horse’s bridle. The concept is a coordinated brooch set that subtly unites horse and rider through a single, elegant design.

The Bespoke Gem Arena Brooch is a product of the LUMÉQUINE brand, owned by Purpose Driven Assets Ltd, and will be launched upon FEI approval. We would be grateful for guidance on required documentation, review timelines, and any material, dimensional, or placement criteria needed to ensure full compliance

Bespoke Gem Arena Brooch - Bridle

Advise on options 1, 2 & 3 to be approved?

A bespoke brooch for the rider, crafted in gold, sterling silver, or platinum, available either plain or set with precious or semi-precious gemstones according to the rider’s design. Intended solely as a discreet decorative accent, it is worn on the browband or cheekpiece and secured by a purpose-built clasp to prevent loss during competition. Each piece is hallmarked by the Goldsmiths’ Company Assay Office (London). The brooch is low-profile and does not alter the bridle’s fit, interfere with the horse, or affect the conduct of dressage or show-jumping.

Option 3 - Recommendations by FEI for international Dressage / Show Jumping Competitions / Events?

  • Could you advise the permitted and recommended position for attaching a bespoke decorative brooch to the bridle, specifically, whether placement on the browband or cheekpiece is acceptable?

  • Are there any maximum dimensions or weight limits for such a brooch (including height/protrusion from the bridle)?

  • If the brooch is integrated as a fixed component of the browband or cheekpiece, would this be permitted under the FEI Dressage Rules?

  • Please confirm which design and attachment features would be compliant and would not attract penalties for the rider at international dressage events.

Bespoke Gem Arena Brooch - Rider

Advise on options 1, 2 & 3 to be approved?

The Bespoke Gem Arena Brooch is crafted in gold, sterling silver, or platinum, available either plain or set with precious or semi-precious gemstones according to the rider’s design. Intended solely as a discreet decorative accent, it is worn by the rider (e.g., on the lapel, stock tie, or jacket collar) and secured with a purpose-built locking clasp to prevent loss during competition. Each piece is hallmarked by the Goldsmiths’ Company Assay Office (London).

Option 3 - Rider Brooch - Recommendations by FEI for international Dressage / Show Jumping Competitions / Events?

    • Could you confirm the permitted and recommended placement on the rider’s attire (e.g., lapel, stock tie, or jacket collar) for a discreet decorative brooch during FEI dressage and show-jumping Competition / Event?

    • Are there maximum dimensions, weight limits or other restrictions for a rider-worn brooch, and are there any requirements?

    • Are the stated materials, gold, sterling silver, or platinum acceptable, and may the brooch be plain or set with precious/semi-precious gemstones? Please advise if there are limits relating to reflectivity, logos/advertising, or color that could affect compliance.

    • Given that the brooch is secured with a purpose built locking clasp, and hallmarked by the Goldsmiths’ Company Assay Office (London), would this configuration be compliant and free of penalties for the rider at FEI international competitions?

Thank you for taking the time to read this page

Purpose Driven Assets Ltd

purposedrivengroup@outlook.com

1 Corinthians 10:31 (NIV)